![]() ![]() It is easier to read and it has an overall sleekness that minimal styles tend to convey. This is representative of a shift toward minimalization that’s happening across logo design, for brands new and old, large and small.īest Buy moved from a price tag icon logo with tilted text inside to upright text next to an icon. While the idea of the logo didn’t change that much, it’s simple and minimal. Big brands are doing it – Google, Airbnb, Spotify and others have all streamlined their logosĭunkin’ dropped the “Donuts” in a recent change.They are easier to use from placing on images to icons to billboards.They reflect an overall trend in design of all types.They are easy to read at a glance, and at small sizes.Minimal styles are popular for a few reasons: This is a modern take on logos that’s been evolving for a long time as more designs feature flatter styles, fewer colors and as few words as possible. Logos that feature a minimal style are totally trending. They created a house using negative space between two martini glasses and a saltshaker.Drop the embellishments. This is where you create an image in the white space between two different objects. Try using negative space. Want your minimalist logo to REALLY stand out? Use negative space. Don’t crowd any elements in your logo together. A minimalist logo can retain its simplicity even with a fancier font so long as you keep the rest of the design clean. ![]() Fonts are a vital element in any design, especially when it comes to logos. Keep space between the letters and ensure that it’s easily readable. The minimalist look carries a lot of meaning that may sound a bit deep for something as ordinary. Make sure that your chosen font says something about your brand that matters, and that it still abides by the factors here. This means you can’t neglect the typography you use. But, if you’re redesigning a logo, it can be tough deciding what to lose.Ĭhoose a font with personality. Because minimal designs are so…minimal, every element has to make an impact. This is easier to do when starting from scratch. This could anything from a second icon (big no-no) to extra lines, in order to help create a shape of some kind. Consider chopping off any extras that aren’t needed. Remove redundant features from your logo. Experiment with different colors and shades to see which one makes the biggest impression. Stick to one color. You can make the most impact by using only one color. Keep it flat. Throw away any 3D shapes or effects, and remove color gradients. You don’t have to abide by every single one of them, but if you want to create a stunning minimalist logo design, try and implement them all. These are the most important factors to consider when using minimalism design with your logo. If executed improperly, the logo can come across as too simple or boring. This post will help you understand when a minimalist logo design is the right choice and how to combine it with other design elements, and demonstrate examples of logos created by our logo maker for various business sectors. When it comes to logo design, minimalism can be tricky to achieve. Notice how these brands have no trouble being memorable their simplicity is what makes them so resonant in the minds of their customers. In fact, most of the famous brands you can think of (Uber, Airbnb, Apple, Nike, etc.) use minimalism to make their point. Instead, they embody a single, fundamental design concept that can be used across backgrounds and mediums.įlat logo design is a great example of a minimalist logo concept. Rather than cramming a bunch of elements together-like multiple fonts, colors and shapes-minimal logos avoid frills and extras. In other words, our attention spans are getting shorter and shorter. Nonstop emails, notifications, popups, and an always-online mentality mean that your audience only has so much energy and time to read and retain new information before the next urgent thing takes away their concentration. Flat logo design is a great example of a minimalist logo concept. Part of the reason is that we’re now in an age of information bombardment. However, the trend is no longer about complexity. However, the trend is no longer about complexity instead, consumers and smartphone users want simplicity. Logos used to be complex some were incredibly complicated and nuanced, and their creators were proud of the many hidden meanings contained in them.
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